From a marketers standpoint, you’re failing to keep numbers up and interest steady. An ad campaign or something needs to roll out quick.
Here is a few tips:
The kids don’t care if it’s “early access” or not. They want a solid game with a solid base to play. That’s falling fast.
Running off hype is one thing, you guys made that work on launch, but hype wears thin once a game / product is out. It has to be pushed.
Game play suffers. For example, players outside the USA are now flocking to the NA servers to get games, because the queue is non-existent or too long in their own region. That ends up causing the quality of play on the NA server to tank as we’re now facing high latency players (aka, getting shot around corners, “magic bullets”, etc.). So now, not only are you not attracting more customers, the quality of play is getting worse for those who do stay.
So please, take it from a guy that knows about marketing and advertising. You guys have to push hard now to grab your market share and keep people interested. Want to know why you need to roll hard and fast?
-Battlefield V (BR Mode)
-Black Ops 4 (BR Mode)
-Europa (aka Ring of Elysium)
-Fear the Wolves
I’ll predict it for you. Maverics isn’t going to be for the casual BR player, it has it’s own dynamics. But BFV and BO4…once the BR mode for those hit, and you don’t have an established market share…game over. And I’m not exaggerating, this game won’t recover even when you come out of early access and do a late marketing push. You’ll be doomed to the 90% off Steam bargain bin.
Lets not let that happen, to be frank, get off your asses and promote!